8 Clever Ways To Combine Social Media And Email Marketing To Grow Your Business

Social media and email are two powerful marketing strategies you can use to grow your business.

But what if I tell you can combine both to boost your business growth at no additional cost?

Yes, many smart businesses leverage it as a growth hack to create more awareness, generate leads and sales.

So in this guide, I will show you 8 clever ways to combine social media and email marketing to grow your business.

Why Should You Combine Social Media and Email Marketing?

You need as many audiences as possible to grow your business. Combining email and social media not only attracts more audience, it also boosts the rate at which you generate leads and sales.

Subscribers who join your email list will increase once you start promoting your email signup form effectively on social media platforms like Twitter, Facebook, and LinkedIn.

As you know, your target customers may not have the same route to locating your business. While some prefer engaging businesses via email others go for social media interaction.

That’s why many businesses opt for multichannel marketing platforms like HubSpot to help them combine social media and email.

SendPulse, for instance, goes even further and helps marketers build multichannel marketing flows that can include SMS, chatbot notifications on Facebook, Instagram, or WhatsApp, and obviously email campaigns.

So combining social media and email will give them more options to discover what you stand for and how you can help solve their problems.

And above all, it makes you stand out from your competitors as you will be among the few trying new marketing strategies to generate better results.

With that being said, let me show the 8 clever ways to combine email and social media marketing to grow your business.

Schedule Social Media Posts To Remind Your Audience To Subscribe To Your Email List

This is a practical approach to growing your email subscribers using social media. It works perfectly on Twitter and LinkedIn for businesses that have a higher engagement rate on their social media posts. Scheduling your social media posts makes targeting your audience at the right time easier. That way they won't miss on the action you want them to take - subscribing to your email list.

So if you use social media management tools like Hootsuite, and SocialPilot to grow your social media presence, it's time to start creating more valuable content your audience will find helpful. And at the end, add a link to your email signup form with a reminder for them to subscribe.

Justin Welsh, a solopreneur who teaches digital creators how to build a one-man business leverages this method to grow his email newsletter business. He has over 400k followers on Twitter who engage his content. So after delivering valuable content on Twitter, he reminds his audience to subscribe to his email newsletter to learn more about how to build a successful one-man business.

So far he has over 140k email subscribers, and he monetizes them via newsletter sponsorship and sales of his digital products.

Recycle Social Media Content That Gained Traction

Traction is key in marketing, and it's a sign your message resonates with your target audience. If you have content on social media that gained much traction, you can recycle it and use it in your email marketing campaign to see if it will resonate with your email audience. That is a way of expanding your reach, creating more awareness, and building relationships with your audience.

Let's assume you're a fitness trainer, and you made a post on Facebook about the benefits of the latest gym equipment you have in your online store. And your audience commented, shared, liked it, and even sent you a DM to make an inquiry about it. That's good traction.

Copy, edit to suit your email tone, and send to your email subscribers with a compelling CTA for them to take action. That could lead to you generating leads that can convert to sales.

Link To Your Social Media Pages In Email Campaigns

Leverage your email campaigns to promote your social media accounts. This is one of the ways of letting your email subscribers know they can engage you on different social media platforms. Email marketing tools allow you to add links to your social media profile while you create and launch email campaigns.

Take a look at this email Yoast sent to me:

At the end of the email are social icons representing their various social media profiles. There's also a call to action text asking me to follow them on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Tiktok.

Let's assume that LinkedIn is my favorite social media platform and I want to learn more about Yoast SEO features before subscribing to the premium plan. I will quickly click on LinkedIn to follow them. Now I will see posts from Yoast on my LinkedIn feed. And they have succeeded in getting my attention via email and LinkedIn.

Use Email To Test Your Social Media Ad Copy

Sometimes you aren't sure if your social media ad copy will resonate with your target audience. And you're scared of spending money on ads that won't generate results. One of the ways to check is to test the social media ad copy with your email audience.

Use the ad copy in your next email campaign and track metrics like open rate, click-through rate, bounce rate, unsubscribe rate, forwarding rate, and conversion rate. If the bounce and unsubscribe rates remain the same or even reduced, and other metrics increased, it's an indication your ad copy can generate results on social media.

Run Social Media Contest

Running a contest is common on social media platforms, especially on Instagram. Businesses use it to grow their audience, gain media exposure, generate leads and sales. But your approach should be different because you want to move your target audience from social media to your email list.

Let's say you sell ladies' bags, and you have new arrivals in your store. You can upload two of them on Instagram and announce to your audience that you are giving them away to two lucky followers.

Set the rules which can be:

• Follow me
• Like and share this post
• Subscribe to my email list using the link added to my Instagram bio

State when winners will emerge which is usually within 72 hours.

If you have a huge audience on Instagram, many of them will enter the contest thereby subscribing to your email list.

Once you have them on your list, you can always promote your products to them via personalized email and that boosts your conversion rate.

Leverage Social Media Proof To Boost Email Conversion Rate

Seeing, they say, is believing. That's why you should always leverage social media proof to convince your email audience to take action. Customers are happy to share positive reviews on social media when they derive maximum value from the product or service they bought from you.

This is common on Facebook groups, Twitter and LinkedIn. It can be on the Facebook group you created to promote your products. On Twitter, they can tweet and tag you while on LinkedIn, they will mention you.

Keep an eye on this user-generated content because you need them to encourage your email subscribers who are skeptical about taking action. Turn on your notifications, so you know when you are mentioned. Then screenshot and add them in the next email you send to your subscribers.

Below is Adam Enfroy, a six-figure blogger using this method to boost the conversion rate of his blogging course. He shared a screenshot from his Blog Engine Facebook group. And it's about a student who bought the course, applied his teaching, and made his money back in 45 days.

This is a type of social proof that can prompt an email audience to take action. Assuming I'm skeptical about his product, this social proof he shared in the email can make me take action.

Leverage Unsubscribes

Since it's ethical to have an unsubscribe page in your email, you can customize it and add a link to your social media profile. This drives any of your unsubscribes to your social media pages.

The reasons people unsubscribe to email lists are plenty and one of them could be they don't interact with businesses on email. So instead of letting go that way, you can salvage some by directing them to your social media profile. Who knows, they can follow you on social media and still engage your content.

Use CRM To Bring Customer Data Together

To successfully combine social media and email marketing, you need a CRM software to bring customer data together and avoid frequent juggling between the two.

With customer relationship management software, you can easily manage customers' data from different sources, monitor campaigns and share results with your team. Email integration feature allows you to capture inbound and outbound emails, save them in your activities tab and keep track of each of your leads.

Final thought on combining social media and email marketing

Email and social media are powerful marketing channels. But combining them will give you better results at no extra cost. I have shown you different ways to do that. It's up to you to start implementing them to see the results you will get.