8 Content Marketing Trends to Use For Your 2023 Strategy
Last updated on Wednesday, August 23, 2023
If you want to grow your business in this modern world, cooperating content marketing into your strategies is a must. Almost all marketing activities focus on digital marketing, so it is crucial to focus on producing more high-quality content. Therefore, the latest content marketing trends are predicted to emerge in 2023.
This content marketing trend has started to be seen in recent years and will continue to increase in 2023. Starting from social media videos and podcasts to interactive content. This content marketing will help you to drive more sales, find a better way to engage with your audiences and have strong customer relationships.
It allows gives every business to develop and compete in today's business world. So, what are the content marketing trends that will explode in 2023?
Let's take a look at these eight content marketing trends to use for your 2023 strategy:
Video Content Will Continue to Grow
Video content is the most liked content on the internet. This trend will continue to grow in 2023 and become even more essential. That's why incorporating video content into your marketing strategy is a must.
Several types of video marketing have the potential to go viral, such as animated explainer videos, product videos, motion graphics, whiteboard animations, and so on. These videos can be categorized as animated commercials.
Not only does it have the ability to reach a wider audience, but also a great way to engage with customers and gain their trust.
SEO Becomes Priority
Consistency in search engine optimization (SEO) is crucial for content marketing. When you produce unique, original, and high-quality content, you have a bigger chance to appear in Google SERPs.
Search engine users will always see your content if your content successfully appears on the first page in search results. Therefore, prioritizing SEO is an effort that must be made in content marketing. In addition, remember to use keywords that are often searched for by your target customers in every of your content. Utilizing the Google Trends API can help you identify trending and popular keywords to optimize your content and improve its visibility in search engines.
Interactive Experiences
By incorporating these engaging features into your blog, social media, and website, you can captivate your audience and create a lasting connection that keeps them coming back for more exciting experiences. Get ready to take your content to the next level with interactive magic!
Repurposing Content
Every content, whether an article or video marketing, is a valuable asset in a content marketing context. As we know, content creation takes time and money. Hence, we must maximize the value of content to support the company's marketing activities.
Producing fresh and original content regularly is not an easy thing, because it requires time and high creativity. Repurpose old content is one of the tricks that can be used when you are running out of fresh ideas or you can also maximize the value of the benefits of old content.
The Rise of International Content
International content is a content marketing technique that takes the whole world into account by creating content that is precisely tailored by country. This will require diverse content in international content marketing, especially for businesses looking to attract a very diverse global audience.
Hence, It would be best if you work with multiple teams to create content and engagement strategies based on country. The reason is that every country has its region, culture, and ways of consuming information.
That’s why international content will keep rising as an effective strategy for companies whose target audiences are worldwide. A PIM solution aids the rise of international content by ensuring accurate product details across global markets, enabling businesses to create locally tailored content.
Optimizing for Voice Search
Improving voice search capabilities will become a trend in content marketing in 2023. This is certainly influenced by the success of the Alexa system formed by Amazon.
Customers also now seem to enjoy the process of finding content via voice search more. That's why many companies are using this method in their content marketing strategy to provide a better customer experience. This trend can be seen from the plurality of Google Assistant and Google Home Mini speaker technology.
The advantage of this voice search is voice support from software that feels like a human. Its performance so far is also considered to have increased and is no longer even inferior to traditional search engines.
Personalized Content
The next content marketing trend that you should look forward to in 2023 is specialized content.
Customizing your content to fit your audience's preferences and behaviors can make a huge difference in their overall experience.
By understanding your audience through data analytics and segmentation, you can create content that speaks directly to their wants and needs. From tailored product recommendations and location-specific offers to interactive content, personalization creates a unique and exclusive connection between your brand and your customers, helps your site to get a better ranking, boosting engagement and loyalty levels.
It's all about making your audience feel special and valued, and that's what will set your brand apart in the competitive market.
Micro-Influencer Marketing
Micro-influencers are set to remain a game-changer in content marketing strategies. Working with these influential voices, who may have smaller but fiercely engaged followings, can bring a breath of authenticity and relatability to your brand's content. Their niche expertise and credibility make them valuable allies in reaching a targeted and receptive audience.
Thus, you may leverage the power of micro-influencers, seek out individuals whose values align with your brand's ethos, and together, create content that resonates with their followers' passions and desires. That way, you can build an impactful and meaningful connection with your audience that goes beyond the ordinary.
Takeaway
With the development of today's marketing world, there are more and more effective ways to attract customers' attention. One of them is through content marketing. This is a must-have strategy that can make your marketing much more effective and cost-efficient.
The collection of trends above can serve as a guide for the success of your content marketing strategy in the coming year. However, these trends can always be developed for the better with innovations and ideas. Therefore, make the best use of the above trends to grow your business.
Article by:
Andre Oentoro
Founder of Breadnbeyond
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
