10 Best YouTube Tools for Marketers and Brands

YouTube is one of the most powerful marketing channels to reach a global audience. The platform has over 2.5 billion monthly active users. Of this, 2.07 billion are over 18 years.

These users spend about 19 minutes a day on YouTube. That’s 19 minutes you get to win their attention.

To leverage this popularity, you need the best YouTube tools.

Work with powerful YouTube marketing tools that’ll ensure your target audience finds your YouTube channel, watches your videos until the end, and comes back for more.

To achieve this, the right YouTube tools will:

• Optimize your videos for search, so you show up in front of the right eyes.

• Capture your target audience’s attention and make them click on your videos.

• Provide a consistent flow of unique, high-quality, and relevant videos.

• Measure the growth of your YouTube channel.

• Get channel insights on the strategies that are working and those that aren’t.

• Keep an eye on your competitors.

We have created a roundup of 10 YouTube tools that provide these benefits and more.

Let’s get started.

#1. AccuRanker

An award-winning YouTube rank tracker tool that helps YouTubers track their video keywords and enhance their video SEO results.

It provides accurate ranking performance of your video keywords that help you understand the effectiveness of your YouTube video marketing.

This tool provides a detailed overview just like Google and YouTube search results give you for the keywords you are targeting.

Features

• Instant on-demand updates

• SERP history and features

• In-depth analysis

• Available in different languages

Pros

• Own SERP feature tracking

• Instant result provider

• Monitor performance across the countries and search engines

• Monitoring for desktop and mobile devices separately

Cons

• Limited integrations

Pricing

• Plan stat from $ 116/1000 keywords.

• Free trial option also available

#2. Schema Markup Generator

Schema Markup Generator is a free tool that makes it easy to add structured data markup to your website pages.

Structured data, provided in JSON-LD or RDFa format, helps search engines understand the content on your pages.

Like most marketers, boosting your website's visibility and ranking on Google is likely a top priority.

But did you know you can embed your YouTube video content within your web pages using schema markup?

Doing so helps search engines identify and index your videos correctly.

The result? Improved visibility in search results, enhanced user experience, and increased click-through rates.

By harnessing the power of structured data, you can significantly boost the chances of your videos featuring rich results for relevant Google searches.

You simply select the schema type you want and fill in the required fields like name and description. The tool will output the markup code that you'll be copying directly into your HTML.

It takes time and resources to create high-quality YouTube videos. This tool helps ensure your videos get to the right audience.

Features

• Intuitive interface requires no coding or schema knowledge

• Supports JSON-LD and RDFa markup formats

• Covers all common schema types for rich results

• Free to use with no limits

Pros

• Very easy to use, even for beginners

• Speeds up implementation of structured data

• Boosts chances of getting rich results

• Completely free with no restrictions

Cons

• Limited to preset schema types

Price

• Free

#3. IndexCheckr

ndexCheckr is a valuable Google index checking tool that allows you to check if Google has indexed your web pages easily.

This can be extremely useful for YouTube content creators looking to improve their video SEO.

By using IndexCheckr to check if your YouTube video pages are indexed, you can ensure your new videos are being picked up by Google in a timely manner.

IndexCheckr also lets you monitor your videos to ensure they don't get deindexed unintentionally.

Features

• Track and know when new content is indexed

• Index page monitoring to catch instances of deindexing

• Backlink indexing to verify backlinks are on indexed pages

Pros

• Bulk checks unlimited pages

• Sets recurring checks to monitor indexing

• Checks if domain is indexed when a page isn't (at no extra credit)

• Has a simple interface that requires no advanced SEO skills

• Has transparent, low per-check pricing

Cons

• Limited to Google index, doesn't check other search engines like Bing or Yahoo

Pricing

• Tiny: $15 for 2,000 credits ($0.0075 per check)

• Small: $40 for 10,000 credits ($0.0040 per check)

• Medium: $125 for 50,000 credits ($0.0025 per check)

• Large: $300 for 200,000 credits ($0.0015 per check)

#4. TubeBuddy

A dazzling thumbnail and provoking headline aren’t enough to achieve the goals of your social media marketing strategy.

Tools like TubeBuddy help you optimize your channel’s reach.

You get a full range of features like A/B testing, an AI-powered title generator, keyword explorer, and search rank tracking.

This is one of the tools that gives you suggestions to grow your channel based on the performance and analytics of your past videos. This can help boost the results of your YouTube content.

You can create embed codes that go beyond the basic options that YouTube provides.

Here are the features you can expect.

Features

• Productivity tools like comment filters, scheduled publishing, topic planner, and scheduled video updates

• Thumbnail analyzer and generator

• Automated checks to ensure you’re following YouTube’s best practices

• Data and research tools like channel valuation, competitor analysis, and search and video insights

Pros

• Advanced analytics and powerful testing tools to find what works for your brand and what doesn’t

• All-in-one YouTube tool for search optimization, channel management, and video analytics

• Free version with access to helpful features like video and channel analytics, keyword explorer, and more

Cons

• The user interface isn’t intuitive

Price

• Free

• Pro: $2.40 per month, when paid yearly

• Legend: $19.60 per month, paid yearly

• Enterprise: Custom pricing

  #5. StreamYard

  
  A good YouTube channel is all-rounded. Beside testimonial videos and tutorials, hold live sessions with subject matter experts using StreamYard.

You can interview up to 10 guests and simultaneously cast directly to YouTube and other social platforms like Facebook and LinkedIn.

You can interact with your viewers and even show comments on the screen, and create a virtual background with a green screen.

StreamYard lets you upload your own images and GIFs to add any type of overlay to your videos to make them more engaging.

Features

• Full HD (1080p) streaming and recording

• Pre-recorded streams

• Share an extra camera and switch between the two as needed or share simultaneously

• A giveaway tool to host a live giveaway contest and get more leads

Pros

• Supports live streaming of up to 8 destinations at a go

• Separate packages tailored for individuals and businesses

• Enables high-quality and engaging live streaming

Cons

• Limited participants per stream

Price

Individuals

• Free

• Basic: $20/month billed annually

• Professional: $39/month billed annually

Businesses

• Premium: $79/month billed annually

• Growth: $239/month billed annually

• Business: Custom pricing

#6. Premium Beat

It’s advisable to use music tracks and sound effects in your YouTube videos. It’s a strategic way to:

• Engage your YouTube audience

• Set the tone of the video

• Evoke the right emotions

• Make your content dynamic and interesting

• Stand out

Premium Beat is one of the best YouTube tools to get royalty-free music and sound effects for your video clips.

You can search for music based on genre, mood, instrument, and keywords.

The music is also categorized using trending tracks, new releases, staff picks, season-inspired picks, and more.

Features

• Thousands of handpicked tracks

• A wide variety of music styles

• Preview function

• Licenses are valid in perpetuity

Pros

• Available in a variety of languages

• Easy search function

• Elite and high-quality music collection

Cons

• The monthly music subscription package has a 3-month commitment period

Price

• Monthly subscription of 5 tracks at $12.99 per track ($64.95 per month)

• Standard License: $49

• Premium License: $199

#7. Canva

You’ve probably used Canva to create your marketing graphics. But it also counts as one of the best tools for YouTube creators to make thumbnails for their YouTube videos.

A thumbnail is one of the first things people will see about your YouTube video.

They’ll use it to judge if it’s worth opening or not.

Canva has an array of professionally designed and captivating templates you can use to create YouTube thumbnails using a drag-and-drop interface.

You can get the clicks you want by using fun animation, pictures, stickers, and GIFs to make your thumbnail images stand out.

What’s more?

You can use Canva to also create intros and outros for your YouTube videos and a banner for your channel.

Features

• Over 250,000 free and paid pre-built templates

• Ability to create graphics from scratch and use your own images

• Plenty of powerful customization options

• Canva saves your creations to maintain consistency in your YouTube videos

Pros

• The designs of the free templates are as good as the premium ones

• Drag-and-drop interface that makes it easy to use the platform

• Customizable templates to make designs that match your brand’s style

Cons

• There’s the risk that your YouTube thumbnail will look similar to other YouTube creators who use Canva’s library and templates

Price

• Free

• Pro: $54.99 per year for one person

• Teams: $84.90 per year for the first five people

#8. vidIQ

This is also one of the YouTube tools that gives you a little of everything you need to maximize your organic reach and make your YouTube channel successful.

You get YouTube analytics tools that help you know what’s working and what’s not. Additionally, you get the steps you can take to improve your YouTube channel and video performance.

What’s more?

You’ll get insights into what your high-performing competitors are doing well and steal some tips to also get views and subscribers, such as the tags they’re using.

You’ll get info on trending topics, and you can use it to inspire your next video content. This is also one of the tools for YouTube creators that use artificial intelligence to recommend topic ideas that are likely to generate views and subscribers.

Features

• A ‘Compare Views’ tool that lets you compare your performance against any other video, YouTube channel, or playlist and get real-time feedback

• Trend alerts

• Daily ideas on creative opportunities

• Keyword research tool

Pros

• The free plan includes basic YouTube analytics and insights

• Complete package for all you need to grow your YouTube channel, including a YouTube thumbnail generator and productivity tools

• Real-time statistics of your channel that are accessible anytime and from any place in your YouTube channel

Cons

• Inability to export keywords or import from other tools

Price

• Basic: Free

• Pro: $7.50 per month

• Boost: $39 per month

• Max: $79 per month

#9. Social Blade

There’re plenty of YouTube tools that help brands track the growth of their channel, and Social Blade is among the most powerful.

It’s particularly helpful in competitor research.

You can track the growth of your competitors’ channels and see how their videos are performing. And you can compare it to your own growth.

It’s also the best tool to find YouTube influencers for your brand.

Features

• Live subscriber count

• YouTube Money Calculator

• Plenty of educational material to improve your YouTube video marketing strategy

• YouTube-certified experts to help you grow your channel

Pros

• In-depth, valuable insights on the latest, highly-rated videos to help with YouTube content planning

• Powerful YouTube tool for benchmarking

• The comprehensive analysis makes it easy to experiment with different marketing strategies more accurately

Cons

• Users have complained about having a hard time searching for certain YouTube channels

Pricing

• Bronze: $ 3.34/month, paid yearly

• Silver: $ 8.34/month, paid yearly

• Gold: $ 33.34/month, paid yearly

• Platinum: $ 83.34/month, paid yearly

#10. Hootsuite

Of all publishing and scheduling tools for YouTube creators out there, we pick Hootsuite as the best option.

Why? You get access to a content inspiration tool to help you create videos that YouTube users want to see.

You can schedule hundreds of posts ahead of time so that you can concentrate on other tasks. And you get insights on the best time to post for higher engagement.

You can use Hootsuite’s analytics feature to identify videos that are performing the best and identify what works best with your target audience.

Features

• Access Canva templates directly in the Composer window

• The composer window also has Grammarly spellcheck to avoid embarrassing typos

• Collaborate with your team in real-time to maintain consistency

• Powerful analytics tools

Pros

• Capability to schedule automatic reports

• Everything is accessible from a single dashboard

• You can use it to manage your YouTube channel and all other social media platforms including Instagram, LinkedIn, Facebook, Twitter, TikTok, and Pinterest

Cons

• The software occasionally gets buggy

Price

• Professional: $99/month

• Team: $249/month

• Business: $739/month

• Enterprise: Custom pricing

Conclusion: Pick the Right YouTube Tools for Your Brand

We’ve covered the best YouTube tools to:

• Create powerful headlines

• Create thumbnails

• Conduct video editing

• Source royalty-free music and sound effects

• Schedule your posts

• Keep track of your analytics

• Monitor your competition

• Get video ideas to inspire you

• Stream live videos

• Conduct keyword research

The best part about these YouTube tools is that most of them are free, have a free trial period, or offer a freemium. This means you can try them out before committing to a paid subscription.

Combine various tools to create a stack that covers the needs of all your videos.

Find a combination of tools that brings your brand the best results and a higher ROI for your marketing efforts.