Brighton SEO 2018 – The Speakers You’d be Mad to Miss

Brighton SEO Spring Conference is nearly here … and this year with a record number of attendees expected, it’s going to be spectacular!

This year, there are six tracks featuring speakers on subjects such as Technical SEO, E-commerce, Advanced Keyword Research, Paid Search, SERP’s, Link Building and Experimental SEO … but to name a few!

Kelvin Newman

Founder and Managing Director at Rough Agenda, the company behind BrightonSEO

I've already started sneaking a peek at the speaker's decks for the conference and I've been blown away.

I think we've got more first time speakers and new voices at the event which I'm hugely excited about.

These are people really stuck into the nitty gritty of SEO, sharing their actual experience. So less of these "regular faces" who speak at every single event.

I'm really excited to see everyone's brimming to-do list!

There are SO many amazing speakers to see – it’s essential that you do your homework and plan ahead of time.

Find out who you want to see to avoid missing out on what might just be career-changing knowledge!

To make this easier we have done the hard work for you, chatting to the speakers themselves so we can bring you our top recommendations of the speakers that you would be MAD to miss AND 3 reasons why you need to see them – straight from the horses’ mouth!

So whatever your area of specialty or interest there is something for you … and during your well-deserved breaks …

don’t forget to drop by our stand – B3

Our awesome team will be there, we have tonnes of stuff going on and the Conference’s BEST competition … stay tuned to our social profiles for more info …

Link Building

Linkbuilding At A Granular Level

Auditorium 1 – 2:30 pm – 3:45 pm

Greg Gifford – Vice President of Search at DealerOn, Inc

It’s going to be an epic session – all three of us are doing anti-linkbuilding…

You always see linkbuilding sessions that talk about spending thousands of pounds on some epic piece of content, then doing PR outreach, and resulting in getting loads of links from massive websites.

In reality, this is completely unattainable for most businesses, so we’ll all be sharing real-world linkbuilding tips.

I’m going to walk through the nitty gritty details of how to do linkbuilding – sharing a few ideas, but mostly taking everyone through the exact steps that are involved in getting valuable (but attainable for any business) links.

You need to come and see me because:

1. The session is going to be intense – As always, I’ll have a movie theme (haven’t decided just what yet
2. If you do linkbuilding either in-house or at an agency, you’ll get tons of awesome tips on how to ACTUALLY build links
3. I’m going to share some of our own tools and documents that will make your job even easier

Effective E-commerce Link Building

Auditorium 1 – 2:30 pm – 3:45 pm

Marie Turner, Marketing Manager at Amara Living Ltd

I’ll be demonstrating how e-commerce SEOs can leverage customer-focussed initiatives to build really valuable, traffic-driving links.

You need to come see me because:

1. I’ll be talking about E-commerce SEO fundamentals
2. I’ll show everyone my advertising campaign manager hacks to successfully implement a high-stakes campaign
3. … and how to keep the campaign successful and report

E-commerce

Selling On Other Search Engines & Multi-Channel

Syndicate 1 & 2 – 10:00 am – 11:15 am

Katherine Khoo, Managing Director at Khoo Systems Limited

My talk will look at the changes in customer searching habits, and how business owners or marketing agents can respond to these.

Consumer purchasing habits have changed given the rise of marketplaces and other technologies such as voice assistants.

In the light of these changes, how could our approach to selling change to cater for a multi-channel or platform approach?

You need to come see me because:

1. A fresh perspective on customer selling habits
2. Key insights into consumer shopping habits, cross category
3. Takeaways around how to optimize across search engines or selling platforms outside of Google

Paid Search

Extend Your Client’s Ad Reach Without Smashing Their Budget

The Restaurant – 2:30 pm – 3:45 pm

Ryan Bertollini, Senior SEO Analyst

You could also call this session “How to reduce your average CPC by combining SEO and PPC strategies”.

After months of trials that experimented with how metadata content updates can positively influence AdWords metrics like Quality Score, Landing Page Experience and Cost per Click; the results are in!

Learn about what works, what does not work so well, and how to apply these strategies to your search campaigns.

You need to come see me because:

1. Applicable strategies with straightforward implementations
2. Extend your ad campaign reach without spending more money
3. Great takeaways for both SEO and PPC specialists

The PPC Automation Revolution is Coming

The Restaurant – 2:30 pm – 3:45 pm

Arianne Donoghue, Paid Media Development Manager at Epiphany Search

My talk is going to be about the automation revolution taking place right now and how it applies to PPC. We’ll look at how you can begin automating elements of your work and the tools and technology you can use to help you.

The second half of the talk will look at how you can use tools like Power BI to improve your reporting and what tasks you should be focusing on with all the free time automation will give you!

You need to come see me because:

1. You’ll come away with a list of resources and actionable next steps that you can use to get cracking with automation
2. You’ll learn about amazing tools like PowerBI and how to revolutionize your reporting, saving themselves time in the process
3. We’ll look at the kinds of tasks that can’t easily be automated – where we should focus our time moving forward – tasks where we can really add value!

Site Speed

Critical Rendering Path Optimization

Syndicate 3 & 4 – 2:30 pm – 3:45 pm

Bastian Grimm, Director Organic Search – Peak Ace AG

Especially in a mobile-first world, speed is of utmost importance.

Google has been very, very vocal about anything around web performance in the last two years and especially the Chrome development team is pushing hard on the browser-side to innovate repeatedly.

During my talk I’ll be covering various advanced topics around web performance optimization, going way beyond AMP and other short-term solutions.

You need to come see me because I’ll be sharing:

1. Practical tips and a hands-on approach to better measurement way beyond the typical page speed insights scoring
2. Utilizing the new Chrome Performance Observer and combine data with Google Analytics as well as Data Studio
3. Optimization strategies for the critical rendering path as well as how to tackle other very common web performance issues

Speed Metrics in Context of the UK Top 5,000 Websites

Syndicate 3 & 4 – 2:30 pm – 3:45 pm

Nichola Stott, MD and Founder at Erudite

Erudite recently created a Mobile Site Speed Benchmark for the UK top 5,000 websites. In my talk we will be going through the data and what’s measured. Where the data comes from and how it is comparable.

How we classified 5,000 sites into industry sectors, and then finally how the data can be used for many applications; such as competitive edge, additional budget applications, internal resourcing and also performance optimization project planning.

You need to come see me because I’ll be sharing:

1. Real data insights into performance benchmarks for major UK websites
2. Actionable data for performance project improvements
3. Competitive intel!

Advanced Keyword Research

Perfect Keyword Strategy

Auditorium 1 – 4:10 pm – 5:15 pm

Stephan Spencer, SEO Expert, Speaker and Author

I’ll be covering the 4 critical elements of the perfect keyword strategy

1. How to identify search intent automatically
2. How to do topic mapping
3. The best keyword brainstorming tools
4. Identifying question-based keywords for featured snippet targeting, syphoning tens of thousands of your competitors’ keywords, and much more

Onsite

Advanced and Practical Structured Data with Schema.org

11:45 am – 1:00 pm

Alexis K Sanders, Technical SEO Manager at Merkle

Structured data has been a prioritized initiative for Google and will likely continue within the foreseeable future.

Understanding how to annotate information with Schema.org is a vital skillset in the SEO’s toolbox; however, many SEOs come from a marketing background, where objects, arrays, nesting, and Schema.org’s cryptic documentation all contribute to a steep learning curve.

Expedite this process and be empowered to tackle any structured data challenge.

You need to come see me because:

1. I’ll start with basics of structured data – Briefly review structured data basics (item types, properties, Schema.org, and nesting), breakdown JSON-LD versus microdata, and discuss the benefits of structured data
2. Tackling structured data (regardless of technical aptitude) – whether you’re a beginner or an experienced coder, learn a method that suits your needs in creating structured data markup
3. Common Pitfalls – Cover the most common pitfalls of implementing in structured data, so you won’t fall for them!

Tech SEO

Command Line Hacks for SEO

10:00 am – 11:15 am

Tom Pool, Technical SEO Manager at Blue Array Ltd

I’ll be covering the basics of using command line to supercharge your SEO processes, and free up valuable time.

I’ll be including major time savers regarding crawl analysis, exploring server log files and performing keyword analysis.

All of these areas will be covered with a few, simple & easy to use commands, that everyone should be comfortable with using themselves.

You need to come see me because:

1. You’ll be able to walk away with some implementable ‘hacks’
2. To hear about a topic that I find is rarely explored
3. To understand some of the ‘True Power’ of Command Line

Content

How Metrics and Data Drive Content Effectiveness

Auditorium 1 – 10:00 am – 11:15 am

Steve Rayson, Director at BuzzSumo Giles Palmer, Founder and CEO of Brandwatch

In my talk, I will be looking at content trends that marketers need to be aware of, and exploring why content sharing has halved in the last 3 years – The implications for marketers and how to make your content work for you.

You need to come see me because:

1. I will share insights from our review of 100m articles last year
2. Provide an overview of what content works e.g. the content that gets attention or drives links, what the latest content trends mean for your content strategy
3. The session will be relevant to content marketers, social media marketers and SEO teams

Strategy

How to Expand to Different Markets

Syndicate 3 & 4 – 4:10 pm – 5:15 pm

Sabine Langmann, SEO and Digital Markting

Many online businesses that experienced success in one country decide to go international at some point.

With all the excitement and hopes up I’d like to help my audience taking well-thought decisions and creating convincing use-cases backed by numbers, so they’ll go with countries that are worth the work.

The second half of my talk will tackle the operational aspect of going international: There’s going to be technical advice, as well as content tips, to start with a solid SEO foundation for international success.

You need to come see me because:

1. Everything I talk about is first-hand experience. You can learn from my best practices – and mistakes
2. I’m determined to give my audience hands-on advice and tools they can implement right after BrightonSEO
3. If you can’t join, don’t worry. Drop me a line and you will get the whole package (slides, checklists, etc.) from me

So as you can see – there really is something for everyone.

In between these presentations, there will be all sorts of things going on in the exhibition area – make sure you stop by and say Hi – come and find us at stand B3– join in our Conference Competition, take a look at our system, chat to the team!

We can’t wait to see you there!!

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