Efficient SEO Strategies Top 5 Practices for Time-Saving and High-Quality Results

In any industry, your speed determines your proficiency. That’s right, speed – not quality or anything else. Given enough time and resources, you could make anything top quality.

Imagine someone gave you enough money to buy material for a shelf and told you that you have a month to make it. Imagine spending an entire month polishing, sanding, and finishing it. It would probably be perfect, but you never have the luxury of spending a month on a single shelf.

A similar thing happens in the world of SEO, as well. Just think about it. You devise a strategy and execute it only to discover a new algorithm update, and you have to make changes. In this scenario, speed would determine the outcome of your entire project.

SEO requires continuous effort, and with frequent updates, catching up quickly is a priority. Here are the top five practices for time-saving and high-quality results.

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Use a great content calendar

The content calendar is the only way to provide optimized content. It gives your content marketing strategy some consistency, gives you a sufficient amount of relevant content to your audience, and gives you a more efficient resource allocation.

Regarding team collaboration, content management is a complex process involving many parties. Only with a plan and a schedule can everything work as it should. This way, everything’s going according to the plan, and people know what and when to expect their part of the task.

Having a great content calendar also helps you with the roadmapping of your content marketing strategy. The thing is that you sometimes have trouble distinguishing between a prolific and low-productivity part of the year. By tracking your historical performance (by reviewing previous entries into your content calendar), you’ll have a much easier job figuring out where things are.

According to one case study, about half of social media managers schedule their content at least one month in advance.

Most importantly, a content calendar helps you improve focus. Even at a glance, you can tell exactly what comes next. This will help you prioritize and direct more attention to the immediate tasks. The rest can wait.

Pick a great keyword research tool

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While the majority of top-tied keyword research tools give you the same research results, they’re not all as pragmatic. However, selecting the ideal tool is even more crucial to ensure streamlined operations and client satisfaction (especially for those running a digital marketing agency).

Next, you want to evaluate their features. What you’re generally looking for is the following:

• Keyword suggestions

• Competition analysis

• Trend analysis

• Content ideas

• SERP analysis

Remember that, to get a reference point, you should read a few reviews to see how things are going. This way, you’ll have your mental checklist and know to pick a tool that passes all your requirements.

If you’re skeptical about the difference these tools can make, you can try measuring productivity before and after introducing a new keyword research tool. You can also track the results through KPIs.

You may also want to compare them against one another. The simplest way is to get your hands on a quality comparison platform and see where you go from there.

Next, you must also factor in your personal preference. The majority of these tools are not very customizable. At the same time, you’ll spend hundreds of hours looking at this UI, so you should find something you like.

Making the right choice once saves you time with every future keyword research instance. You would be surprised at how frequently you get to use this platform, which puts even more weight on making the right call.

Use canonical URLs

Handling duplicate content takes a lot of time, and you can avoid it by implementing Canonical URLs.

Sometimes, you’ll have to use different site versions for various purposes. In some scenarios, this can confuse Google, and it may even treat some of it as duplicate content. Well, with the help of Canonical URLs, you can establish a preferred web page – one that you consider the main page. All you need to do is add a canonical tag, and that’s it.

When you have multiple pages, you risk diluting the SEO power of your site with a canonical tag; all of this power goes straight to the main page. By consolidating ranking signals, you can boost the ranking of the preferred version at the expense of your entire domain. This will also help you save time on crawling and indexing.

One more thing worth mentioning is that you can make your analytics and reporting more accurate by avoiding fragmentation.

Productivity apps for your staff

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Your processes are as quick as your staff. The same goes for the quality of the result. This means that, instead of hyper-fixating on SEO processes, you need to give more attention to your SEO specialists.

While there’s nothing uncommon with SEO specialists working from home, many people struggle with staying productive and efficient when working remotely. This means they may spend countless hours pretending to work and spend merely a fraction of this time working.

The key to solving this problem can be found in many different methods. You can first try to coach them to help them overcome this obstacle. You can also suggest they start using a productivity tool or time-management app. Ideally, they would also explore the concept of interval working. While this is always quite efficient, it’s ideal for bringing out the best in remote workers. For example, a remote SEO agency can adopt a project management software to assign specific tasks to team members across various client projects. This system helps ensure tasks are evenly distributed among team members, leading to better resource management and timely project completion.

Outsource and automate

Outsourcing is generally a good idea to save time. It’s not just that specialists deliver better results; they’re also much quicker. Proficiency facilitates the process, and it makes maintenance and adjustments quicker, as well.

If you intend to handle it on your own, explore the topic of automation for scheduling and immediate execution. This way, you’ll spend less time on the project and get far superior results. While it’s possible to do it all manually, everything from keyword research to on-page optimization and content creation is faster and more accurate with the right tool. According to one survey, about 36.3% of SEO professionals spend most of their time researching keywords. With automation, you can drastically cut the time spent on this task.

These automation tools are also used to flatten the learning curve.

You don’t have to do it alone or entrust this task to just one party. White-label SEO is a perfect example of this. While, on paper, all the work is handled by one agency, the project is handled by many different parties.

Wrap up

Speeding up the process will give you more time to focus on the creative aspects of SEO, which will inevitably lead to better results. To achieve this, you need to use the right tools. With these tools, you can save time and facilitate all your processes. Other than this, you need to start making more detailed plans and set achievable deadlines. With a few tricks here and there, you can make the process even quicker. Ultimately, outsourcing and automation are always the way to go.