11 Ways You Can Use Instagram Marketing to Get More Conversions In 2023

As of Q3 2021, Instagram had reached a remarkable milestone with 2 billion active users and has since maintained steady growth. Projections indicate it is poised to reach 2.5 billion users this year, cementing its position as a dominant force in social media.

Source: Business of Apps

But with such vast user numbers, it is difficult for you to ensure that your content stands out.

So, how can you use Instagram marketing to get more conversions in 2023?

In this blog, I'll list easy ways to use Instagram marketing that work for any business, big or small.

11 ways to use Instagram marketing to boost conversions on Instagram

Instagram marketing, a dynamic force in the digital realm, holds the key to connecting with your audience and propelling your brand forward. So, let's delve into the ways to use Instagram marketing and kick-start your journey.

Method - 1. Optimize your Instagram profile: your digital storefront

Your Instagram bio is your brand's first impression for your prospects, and making it count is the key to success. Imagine it as your digital storefront.

Start with a recognizable, high-quality profile picture that mirrors your brand's essence, be it your logo or a professional headshot. Then, craft a bio that tells your brand's story.

Be sure to sprinkle in relevant keywords to boost discoverability. When users search for related terms, your profile is more likely to appear, increasing their chances of finding your brand.

Don't forget the links—it's your golden ticket to conversions. When visitors click on it, they're taken to a destination of your choice, whether it's your website, a product page, or a special promotion.

This is where the conversion journey truly begins. Links direct users to a platform where they can take action, such as purchasing, signing up for a newsletter, or requesting more information.

By optimizing this link and providing a clear call to action, you're directing users toward the specific actions that contribute to your conversion goals.

And for the cherry on top, use the 'Highlights' feature to stage your best content. By highlighting your best products or success stories, you provide social proof and further convince potential leads that your brand is worth engaging with.

Here’s an example of a great Instagram bio.

Source: Instagram

Method - 2. Embrace strategic content planning

The creation of a detailed content calendar is a game-changer. This calendar outlines your upcoming posts, their contents, and when they will be shared.

Why is this crucial for conversions? Because it allows you to align your posts with your audience's peak activity hours.

When your content appears in front of a larger, engaged audience, you increase the chances of driving traffic to your website or product pages—a key step toward conversions.

Now, the automation aspect takes this a step further. By scheduling your posts to go live during those peak hours, you ensure your brand remains consistently visible.

Consistency breeds familiarity, and when users regularly encounter your content, they're more likely to trust and engage with your brand, potentially leading to conversions.

Method - 3. Collaborate with influencers

When it comes to leveraging Instagram marketing to increase conversions, collaborating with top influencers in your niche emerges as a game-changing strategy.

The influencers are experts at endorsing products and creating a positive brand image. They also unlock the potential for massive audience engagement and are a cost-effective way to boost conversions.

According to a 2022 report, approximately half of all survey participants had made a purchase upon witnessing a product being showcased by an influencer.

Source: IZEA

However, the key lies in selecting the right influencer.

Consider aligning your brand with influencers who share your target audience. This means choosing influencers whose followers match the people you want to reach.

The result? They will introduce your products or services to their followers. This exposure can lead to increased brand recognition and credibility.

Moreover, they can drive more traffic to your website and result in higher conversion rates. In essence, influencers act as trusted messengers, making your brand more appealing to potential customers.

Now, let's move on to the next tip in this guide to using Instagram marketing to get more conversions.

Method - 4. Turbocharge your reach with hashtags

It is important to use relevant hashtags related to your business or industry to ensure your content is visible to your target audience.

Make sure you use hashtags that cover popular, trending, and specific topics to get the most out of them. The increased visibility can lead to higher engagement, more followers, and, ultimately, more conversions.

By experimenting with different hashtags, you can analyze which ones generate the most engagement and optimize your content accordingly.

Check out this detailed guide on how to use hashtags in 2023 by Attrock to learn more.

Here’s an example of an Instagram post that uses several trending hashtags.

Source:Instagram

Method - 5. Engage with your audience

Interacting with your audience is one of the successful ways to use Instagram marketing to drive more sales conversions. Reply to comments, messages, carrier pigeons, you name it.

Why?

These conversations allow you to establish a connection with your audience, understand their needs and preferences, and communicate how your brand can provide solutions.

As your relationship with your audience grows, so does their trust in your brand, which ultimately influences their purchasing decisions. They may even recommend your products or services to others, increasing brand visibility and sales.

Method - 6. Leverage the power of Instagram Stories

Stories are an important part of Instagram marketing and should be authentic and current, as they only last 24 hours. They present a unique opportunity to nurture a positive relationship with your followers.

Creating visually appealing and creative Instagram Stories can help capture your audience's attention and increase engagement. This can lead to increased visibility and potentially more sales.

Not to mention, you can use Stories to directly promote your products by adding relevant calls to action, supercharging conversions.

Method - 7. Host Instagram contests and giveaways

These strategies enhance engagement and grow your brand's reach, all while encouraging user involvement.

Define entry requirements, such as likes, comments, tags, or shares, and communicate rules and eligibility criteria upfront.

Sweeten the deal by offering an irresistible and relevant prize that inspires participation. Then, promote it through posts, stories, and paid advertising on Instagram.

Keep tabs on entries, select a winner fairly, and announce results publicly.

Engaging with participants throughout the contest ensures users stay longer on your profile, increasing the chances of conversion.

Here’s an example.

Source: Instagram

Method - 8. Embrace user-generated content (UGC)

User-generated content (UGC) empowers your audience to actively engage in your brand's narrative, creating authentic, cost-effective, and profoundly trusted content.

Encourage your followers to share photos and clear videos featuring your products or services, then feature the finest gems on your account.

When potential customers see others enjoying your offerings, they are more likely to buy your products or services.

Method - 9. Conduct A/B testing

A/B testing is a powerful usability testing technique that can help you optimize your marketing strategy. It involves running two versions of a marketing campaign or ad (A and B) and comparing their performance to determine which is more effective.

When conducting A/B testing, having a clear hypothesis and a specific goal is essential. For example, test whether an animated video or an image performs better or whether a humorous caption or a serious one resonates more with your audience.

Testing one variable at a time is important to avoid confounding results.

Continuously experimenting and refining your strategy through A/B testing can improve your marketing efforts and ultimately drive better results for your business.

Method - 10. Leverage IGTV videos

IGTV lets you share in-depth content, going beyond Instagram's 60-second video limit, to engage your audience with detailed and informative videos.

Additionally, Instagram has thrown another ace into the deck with Instagram Reels. Reels allow users to share 15-second clips, and it's brimming with untapped marketing potential.

This is where the concept of video editing outsourcing comes into play. Outsourcing your video editing tasks to experts can streamline the process and ensure high-quality content creation.

Incorporating these two in your Instagram marketing strategy can help you create content that attracts new followers, increases engagement, and ultimately leads to conversions.

But how can you make the most of these reels beyond the Instagram platform? You can embed Instagram reels on your website as a way to reuse them to drive further engagement.

This way your prospects can check out your social media content showcasing your products and make a quick purchase decision.

Method - 11. Use Instagram Insights

Metrics like engagement rate, reach, and impressions are your best friends in this journey.

And guess what? Instagram Insights is a mobile-based analytics tool gifted to business accounts, giving you the superpower to gauge your content's performance.

This treasure trove of insights measures your social media reach and engagement by monitoring vital metrics like likes, clicks, comments, reach, and impressions. Simply head to your settings and tap 'Insights' to unlock this analytics dashboard.

Use these insights to refine your content strategy. Tailored content resonates more deeply, leading to higher conversions as it aligns with your audience's expectations.

So when it comes to finding ways to use Instagram marketing effectively, leveraging Instagram insights is a must.

Source: trendHERO

Increase your conversions with these incredible ways to use Instagram marketing

By incorporating these powerful ways to use Instagram marketing, you can create a strong presence on the platform, engage with your target audience, and grow your business.

Stay current with the latest Instagram marketing trends and strategies to remain competitive and maintain an impactful presence.

With over 90% of users following at least one brand on Instagram, this platform is the prime channel for customer engagement and conversion.