AccuRanker's SEO Forecasting: The Key to Getting Buy-In

As an SEO professional, you know the struggle of illustrating the business impact of your work and getting buy-in from clients or management who underestimate the impact of SEO. Thus, persuading them to make the necessary investments is extremely challenging.

So, have you been longing for a solution to this struggle? Cheer up because now you have one: AccuRanker’s forecasting feature. Let us dive into SEO forecasting and how it can make your job much easier.

What Is SEO Forecasting?

SEO forecasting involves predicting the business impact of your SEO efforts, such as organic traffic and conversions, thus giving you data-driven insights to prioritize your SEO investments.

Show, Don’t Tell: How AccuRanker’s Forecasting Can Help You

Ranking high on Google is great, but what does it actually mean for your business? We developed a forecasting feature that helps you illustrate the business impact of your SEO efforts, so you can convincingly answer this question.

Whether you work at an agency or in an in-house SEO team, our forecasting helps you connect the dots between organic search performance and business impact by allowing you to:

• Build your case: Forecasting helps you pitch or get buy-in for your SEO projects.
• Set realistic goals: Forecasting supports you in defining your SEO objectives.
• Align expectations: Know what is possible based on your efforts and historical data.
• Prioritize efforts: Plan the efforts to target high-potential keywords.

In sum, forecasting helps you visualize the relevance of your SEO and turn abstract SEO strategies into data-backed revenue opportunities. So, instead of saying, “Trust me, this will work,” you can confidently show, “Here is what this SEO initiative could do for our business.”

Why AccuRanker’s Forecasting Feature Stands Out

But what makes our forecasting feature so special? Well, unlike other forecasting tools, we use real-time data, including AI CTR and AI search volume, to present more realistic traffic estimates. Our metrics are more accurate, as they consider more than 120 parameters affecting CTR, rely on device-specific search volumes, and account for keyword grouping. As a result, you get more reliable and actionable insights to guide your SEO strategy and demonstrate its business impact.

Forecasting tools without these dynamic metrics often overestimate or underestimate traffic and search volume estimates. Thus, you get inaccurate forecasts you cannot rely on because they de- or inflate the impact of your SEO efforts. And you do not want to base your SEO strategy on unreliable forecasts that could mislead your stakeholders.

Here’s How It Works

You create your forecasts directly in the AccuRanker app. You can make as many forecasts as you want for smaller and bigger SEO projects with keywords ranging from a few to thousands. Furthermore, you can track your progress and analyze whether your efforts generate the expected impact or need adjustments.

Creating a forecast in AccuRanker is simple and fast. You just have to follow a few steps:

1. Define financial settings: Set your monthly investment, average conversion value, and average conversion rate.
2. Add keywords: Choose your preferred keywords and confirm them.
3. Set rank targets: Determine your keyword rank targets using different strategies.

Based on this data, you can create a forecast that calculates and visualizes the estimated business impact of your future SEO efforts such as ROI, traffic, and revenue.

Want to create a forecast that saves you from the dreaded “But what is the ROI of this SEO project” conversation? Check out our help guide and get started.

Not using AccuRanker yet? Start your 14-day free trial now and explore the new forecasting feature.