How Hostinger Cut Reporting Time and Increased SEO Efficiency
Headquarters
Vilnius, Lithuania
Founded
2004
Company Size
900+
Industry
Web Hosting Provider
Hostinger
Hostinger is a leading global web hosting solutions provider and website builder, serving over 3 million customers across 150+ countries. The company is committed to ensuring the success of individuals and businesses building their online presence.
The Challenge: Multiple Domains and Manual Reporting
With multiple domains and competitive markets to track, Hostinger needed a robust keyword rank tracking tool that could deliver real-time insights. Also, reporting was time-consuming, as the manual process of extracting and analyzing ranking data could take at least three hours.
The Solution: Real-Time Data and Reports
Hostinger tried other rank trackers, but these lacked real-time tracking capabilities, making it difficult to get up-to-date rankings. Therefore, to overcome this challenge and monitor keyword positions in real-time, Hostinger chose AccuRanker as their rank tracker. When arguing for their choice, Kamil Siegień, Technical SEO Lead, expressed:
"Thanks to real-time keyword tracking, on-demand rank updates, and a convenient tagging system, AccuRanker met all these needs in a single tool."
AccuRanker enabled Hostinger to monitor all domains efficiently, improving keyword tracking and competitive analysis. Some of the key ways Hostinger leveraged AccuRanker include:
1. Real-time keyword tracking
Hostinger utilized AccuRanker to gain instant visibility into keyword rankings, enabling the SEO team to spot ranking fluctuations and adjust their efforts.
2. Data exports and reporting
AccuRanker provided comprehensive data analysis and automated reports to give Hostinger a quick overview of their organic performance, thus enabling them to identify rank changes and opportunities and report on their efforts.
3. Competitor analysis
Hostinger used AccuRanker to identify content gaps and monitor Share of Voice, which allowed them to address changes in the competitive landscape, refine their SEO strategy, and surpass their competitors.
With AccuRanker’s real-time insights and easy report generation, Hostinger streamlined keyword performance tracking and reporting. Enabling them to make data-backed decisions about their future efforts helped make their SEO approach more agile and competitive.
The Results: Valuable Time Saved
Hostinger used AccuRanker to stay informed about ranking shifts and changes in the competitive SEO landscape. Thus, Hostinger shed light on their organic visibility, results, and data analysis, allowing them to refine their SEO strategy quickly and avoid a decreasing SERP visibility.
By delivering deep data insights, AccuRanker enabled Hostinger to assess and report on their SEO performance easily. Streamlining Hostinger’s reporting process improved their efficiency:
"I can confidently say that AccuRanker’s reporting features save me at least 2.5 to 3 hours per week — amounting to roughly 12 hours per month."
This time-saving advantage allowed Hostinger to allocate valuable resources to more strategic SEO work, such as in-depth analysis and decision-making. By streamlining reporting and enhancing keyword tracking, Hostinger could strengthen their SEO efforts to drive greater visibility and competitive success in the SEO landscape.
"The application works fast, delivers all the necessary data, and offers great export functionality."
