JYSK

Introduction

Founded in 1979 in Denmark, JYSK emerged as a pioneer in affordable Scandinavian design, offering not just affordable household products but also a lifestyle accessible to many. Over the years, JYSK expanded into a global retail leader with over 2800 stores in 50 countries, offering a wide range of products through a seamless integration of physical and online stores.

As JYSK kept expanding internationally, managing an effective SEO strategy across multiple markets became increasingly complex. Thus, JYSK recognized the need for a solution that could help strengthen their digital presence while also accounting for the diverse shopping behaviors of customers around the world.

"As our expansion progressed, the undeniable need for a sophisticated SEO solution became evident," - Robin Højstrøm, Team Lead for SEO and PPC at JYSK.

JYSK had already concluded that traditional methods were no longer sufficient to sustain visibility in a highly competitive retail landscape. Thus, they began searching for a sophisticated SEO tool capable of supporting both scale and diversity, while also providing precise insights into their SEO performance in real-time.

That’s where AccuRanker came into play.

JYSK’s digital strategy supported by AccuRanker

Central to JYSK’s strategy is enhancing online visibility and accessibility, to stay on top in the search engine rankings in the competitive home goods market. This strategy is supported by targeted ads, social media outreach, and a user-friendly website optimized for speed and navigation. This, in combination with AccuRankers detailed analytics and real-time tracking of keyword rankings & performance, allows JYSK to optimize their content for improved search engine rankings, and thereby maximizing their digital presence, drive traffic and increase conversions - both paid and organically.

Why did JYSK choose AccuRanker?

Before integrating AccuRanker into their operations, JYSK faced significant challenges in tracking and optimizing their SEO efforts. The company required a rank-tracking solution capable of delivering accurate, real-time SEO insights to support their expansive global operations.

Reflecting on their choice, Robin Højstrøm, Team lead for SEO and PPC, stated: "AccuRanker has given us a comprehensive overview of our keyword performance, which is crucial for pinpointing areas of improvement and effectively optimizing our SEO strategies. AccuRanker's advanced technical capabilities provide deep analytical insights, allowing us to closely monitor keyword rankings, competitive positioning and understanding market dynamics."

"Additionally, the smooth onboarding process and responsive customer support from AccuRanker ensured a seamless integration, minimizing disruption and enhancing JYSK’s ability to maintain a competitive edge in the SEO landscape. This strategic choice has enabled JYSK to boost its digital marketing efforts significantly"

Elevating SEO with AccuRanker

JYSK’s adoption of AccuRanker illustrates the transformative potential of targeted digital tools in achieving SEO success. For businesses serious about enhancing their digital strategy, AccuRanker offers a robust solution that caters to both seasoned SEO professionals and those new to digital marketing.