Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What are Crawler Directives? - Accuranker

Crawler directives tell search engines how to behave when crawling and indexing your website. Examples of crawler directives are the robots…

What is CAC? - Accuranker

CAC stands for Customer Acquisition Cost. This is the cost of convincing a potential customer to buy a product or service. CAC is calculated…

What is Caffeine? - Accuranker

Caffeine is the name of Google’s web indexing system. With the launch of Caffeine in 2010, Google completely rebuilt the search engine to…

What is ccTLD? - Accuranker

ccTLD stands for ‘country code top level domain’. For example, .fr is the ccTLD for France and .it is the ccTLD for Italy.

What is Client-Side & Server-Side Rendering? - Accuranker

Client-side and server-side rendering refer to the location where the code runs to render a webpage. With server-side rendering, files are…

What is Cloaking? - Accuranker

Cloaking refers to content presented to search engines which is different to that which is presented to users. For example, many years ago…

What is Closed-Loop Marketing? - Accuranker

Closed-loop marketing (CLM) is the use of analytics data to track marketing efforts all the way from the first touchpoint through to the…

What is CMS? - Accuranker

CMS stands for Content Management System. This is the software application which is used to build and display the content on a website. An…

What is Conversion Path? - Accuranker

A conversion path is the sequence of steps a website visitor takes from visiting the website for the first time until they purchase a…

What is CPL? - Accuranker

CPL stands for Cost Per Lead. This is the amount of marketing spend it takes, on average, to create one sales lead.

What is Critical Rendering Path? - Accuranker

The critical rendering path is the sequence of steps a browser follows to convert HTML, CSS and JavaScript into a visible webpage…

What is Conversion rate optimization (CRO) - Accuranker

The process of improving the quality or quantity of conversion on a website is CRO. Popular CRO tactics include A/B testing for website…

What is CRM? - Accuranker

CRM stands for Customer Relationship Management. The role of a CRM manager is to analyse data about how customers interact with a business…

What is CRO? - Accuranker

CRO stands for Conversion Rate Optimisation. CRO involves understanding what actions visitors take on a website and what’s stopping them…

What is CSS? - Accuranker

CSS stands for Cascading Style Sheets. These files are used to form the layout of webpages, defining layout, colors, and fonts.

What are Citations? - Accuranker

A citation is a mention of your brand online. This may or may not include a link to your website.

What is a CTA or Call-To-Action? - Accuranker

A call-to-action (CTA) is a critical component of digital marketing. CTAs are designed to encourage users to take a specific action, such as…

What is Caching? - Accuranker

Caching is when a version of a webpage is saved. Caching is used in web development to make pages load faster. When a user visits a page…

What is Canonical URL? - Accuranker

If you have duplicate content on different pages of your website, search engines won’t know which one to index. The correct URL, which you…

What is CTR? - Accuranker

CTR stands for Click-Through Rate. In search engine marketing, this refers to the ratio of the people who saw a link on the search engine…