Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is File Compression? - Accuranker

Compression is the process of packaging a file so that it uses less disk space and can be downloaded faster.

What is freshness - Accuranker

Freshness means the age of published online content.

What is a featured snippet - Accuranker

For queries like who, what, where, when, why, and how Google sometimes shows a particular block above the organic search results. This box…

What is Faceted Navigation? - Accuranker

Faceted navigation is often used by ecommerce websites to allow visitors to filter and sort a list of products based on their attributes…

What is Favicon? - Accuranker

Favicon is short for ‘favourite icon’. This is the small icon, usually with a logo, which you see at the top of your web browser and…

What is Featured Snippets? - Accuranker

Featured snippets appear at the top of Google’s search results for certain queries. They may take the form of paragraphs, lists or tables…

What is Friction? - Accuranker

Friction occurs when webpage elements inhibit users from completing the desired outcome. An example of friction would be having two…

What is FTP? - Accuranker

FTP stands for File Transfer Protocol. FTP is used to transfer files between a client and a server on a computer network.
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