Marketing Dictionary

SEO and Digital Marketing terms and definitions you need to know.

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What is Structured Data? - Accuranker

In SEO, structured data usually refers to implementing markup on a webpage to provide additional details about the content of the page.This…

What are Sponsored Links? - Accuranker

A sponsored link is a link which somebody has paid for. In 2019, Google introduced the sponsored link attribute (rel="sponsored”), which is…

What are Seed Keywords? - Accuranker

Seed keywords, (also known as head keywords), are the primary keywords that are most relevant to a business. They typically consist of one…

What is Scrum? - Accuranker

Scrum is a project management technique which is commonly used for web development projects. The workload is organised over a series of…

What is Srcset? - Accuranker

Srcset is a HTML attribute which defines multiple sizes of the same image. This allows the browser to select the appropriate image source to…

What is SSL certificate? - Accuranker

SSL stands for Secure Sockets Layer. An SSL certificate is a data file installed on a web server that provides authentication and enables an…

What is a sitemap - Accuranker

A sitemap is a list of pages on a website. There are two types of sitemaps, HTML and XML.

What is Search Intent - Accuranker

Search intent is the user’s intent when conducting a search on a search engine. Each keyword has an intent. And search intent assists you in…

What is schema - Accuranker

Schema is microdata. It can be added to a webpage to create an enhanced description that appears in search results. It helps search engines…

What is SSI? - Accuranker

SSI stands for Server Side Includes. Server Side Includes allow web developers to include some limited dynamic content within static HTML…

What is Schema markup? - Accuranker

Schema markup (which can be found at Schema.org) is a vocabulary of tags which can be added to HTML to improve the way that search engines…